BECOMING A PATIENT MAGNET

The world is changing all around you!  All you need to do is read a paper, watch TV, go online, or open your eyes, and you can see that we as a world are finally paying to price for over extending ourselves, living on credit, and wanting instant gratification.   Because of this, people, patients, friends, relatives and others are concerned and stressed.  The bottom line is the world is filled with uncertainty now as never before. How does this fit in with the success of your office?

Simple.  People are looking for stability. They are searching for happiness. They want reassurance. Now look at yourself and your office. Do you offer these things?  Are you certain, positive, happy, reassuring, solid, stable, reliable and more?  If not change it quickly and become these things. If you do, and as people see you are one of the very few places they can go to get reliable answers and help, your office will grow, and most everything I am teaching you will work and will work well. On the other hand, if you and down, discouraged, uncertain, worried, and more, then there is no way you can expect others to come to you for help, and most of what I teach you will not work.   

I did a study on this years ago, in a small Texas town where I was working with two doctors from differing clinics across town.  One was a solid pillar, optimistic, happy, fun, encouraging, and stable. The Second was always looking for what was wrong, depressive, and negative.  Guess which one was the most successful? Guess which one had great success with the things I taught?  Guess which one nothing worked for?

I think you get the point. Now look at you and your office. Which one do you fit into?  Please do not underestimate the power of this on your future. If you don’t like where you are now, then change it now.  And this message will give you some solid places to start.     

CHANGE YOUR PRACTICE LIFE BY CHANGING YOUR THOUGHTS

ALL OF THE GREAT LEADERS THROUGHOUT HISTORY HAVE TAUGHT THE PRINCIPLE THAT OUR LIFE IS THE RESULT OF OUR THOUGHTS. HAPPINESS COMES FROM HAPPY THOUGHTS, SADNESS FROM SAD THOUGHTS, SUCCESS FROM SUCCESSFUL THOUGHTS.  FAILURE FROM FAILING THOUGHTS ETC. DID YOU EVER WONDER WHY YOUR DIDN'T ALWAYS GET WHAT YOU WANTED IN YOUR PRACTICE? PERHAPS YOU ARE SENDING NEGATIVE MESSAGES TO YOUR SUBCONSCIOUS, OR PERHAPS IT PICKED UP NEGATIVE INPUTS FROM YOUR ENVIRONMENT.  IF YOU ARE NOT HAPPY WHERE YOU ARE NOW, PERHAPS YOU HAVE SET IT UP YOURSELF.

FOR EXAMPLE, IF YOU ARE EXPERIENCING LACK, YOU MAY HAVE BEEN THINKING IN TERMS OF SHORTAGE.  IF YOU WANT THAT TO CHANGE, YOU MUST START THINKING IN TERMS OF ABUNDANCE AND PROSPERITY. IF YOUR PRACTICE IS NOT WHAT YOU WANT IT TO BE, YOU HAVE THE POWER TO CHANGE IT. YOU START CHANGING IT BY CHANGING YOUR THOUGHTS WHICH ARE PROGRAMMED IN YOUR SUBCONSCIOUS.  START BY THINKING OF THE THINGS YOU WANT, NOT THE THINGS YOU DON'T WANT........  YOU MUST PLANT AFFIRMATIVE POSITIVE STATEMENTS AT ALL TIMES. AS YOUR THOUGHTS IMPROVE, SO WILL YOUR PRACTICE..........

EXPANSION MENTALITY.

I HAVE STUDIED SUCCESSFUL AND NOT SO SUCCESSFUL CHIROPRACTORS FOR OVER 2 DECADES OF OBSERVATON, STUDY, AND LISTENING.  MY HOPE IS THAT IT WONT TAKE YOU 20 YEARS BUT THAT YOU WILL STUDY THESE, PRINT THEM OUT, AND MAKE THEM YOUR OWN. TODAY WE TALK ABOUT THE FIRST SECRET.  AND THAT IS THE HEAD GAME. RESPECTED GOLF PROFESSIONALS WILL TELL YOU THE 80% OF THE GAME IS MENTAL.  THE OTHER 20% IS IN YOUR HEAD. AND WHILE THERE IS A GREAT DEAL MORE TO CHIROPRACTIC SUCCESS THAN THINKING SUCCESSFUL. IT DOES FORM THE FOUNDATION FOR YOUR SUCCESS.

ONE OF THE KEY MENTAL PATTERNS THAT CREATES A VAST GULF BETWEEN THE TOP 5% OF THE MOST SUCCESSFUL DOCTORS, AND THE OTHER 95%, Is WHAT I REFER TO AS EXPANSION, VERSUS CONTRACTION THINKING. LET ME EXPLAIN WHAT I MEAN.  THE TOP 5% ARE ALWAYS ON THE LOOK OUT FOR WAYS TO EXPAND.  EXPAND THE PEOPLE THEY SERVE THRU THEIR PRACTICES, EXPAND THEIR LIFESTYLES.  THESE ARE THE ONES THAT ALWAYS, AND CONSISTENTLY BUY AND READ NEW BOOKS, TAPES ATTEND SEMINARS, WATCH MOTIVATIONAL VIDEOS, AND SURROUND THEM SELVES, FOR A LACK OF A BETTER TERM, WITH SUCCESS.  THESE FEW ARE LIKE DOGS WITH FLEAS.  THEY REALIZE THAT TO GO TO THE NEXT LEVEL, AND THE NEXT, AND THE NEXT, THEY HAVE TO FOCUS ON EXPANSION.

NEVER EVER NEVER CONTRACTION.

I NEVER TAKE ONE TIRE OFF OF THE CAR TO SAVE RUBBER.  I KNOW FROM EXPERIENCE THAT IN DOING SO, IT IS ONLY A MATTER OF TIME, BEFORE THE VEHICLE FLIPS OVER AND CRASHES.  AND I ALSO UNDERSTAND THAT TO GET SOMETHING OUT, I HAVE TO PUT IN.  I KNOW THAT IF FOR ONE SECOND, I BUY INTO LACK, AND RETREAT, THEN I OPEN THE DOOR FOR FAILURE.

SUCCESS KEYS

I am frequently ask what the keys to success in getting new Chiropractic patients.  While there are many, there are two main ones that stand out. Two things that cause the top 1% to stand out about the rest.

They are:

1-Consistency

2- Persistency

Unfortunately most people, due to human nature, try things for a short while, and then change.  The vast majority of employees I have ever interviewed looking for work have on their resume 6 to 8 different jobs they have been in. Others invest in this, and lose money, and then invest in that and usually lose more money. 

It’s the ones that find one thing, and stick with it. Constantly fine tuning it, but rarely changing, that make tons of money, have great savings, happiness, and low stress..   The challenge is doing the same thing tends to get boring.  Just like exercise and good eating does. It is far more fun to lay on the couch, watch football, and eat that chocolate dessert. However, there are penalties to pay.  The same penalties are there for a lack of consistency and persistency.

So what you have to do in your practice, it find a way to make the repetition, the mundane similarity, fun. Figure out how to break it up. Mix it up. Enjoy the process.  However what Docs tend to do, rather than this, is they go out and make large and expensive purchases, thinking this will make it fun.  But the reality, just like that chocolate dessert, the fun and enjoyment is only temporary. Then the stress sets back in, and you find yourself back at square one again. Only with a lot less money in the bank. 

So this week, lets to a self analysis.  How can "I work on being more consistent and persistent?  Remember is take 27 tries or repetitions to change a prior pattern. So constant working at it, is key......

HOW TO FAIL IN PRACTICE

Now that I have your undivided attention let's talk about how to fail in practice. It is important to totally understand the clear step to failure in practice, before you can grasp how to succeed. The sure fire way to fold the tent is "not to try."  Failing to try to succeed, is a 100% guaranteed way to fail. It works every time. 10 out of 10. It’s a simple principle, "fail to try, and we fail." 

On the other side, if you "try and fail", that only happens one out of every 5 times.  Meaning if you give something your all, one out of 5 times you will fail.  20% of the time you won’t make it. This of course means that 80% of the time, you will succeed.  I understand this concept very well because when I first opened my office in 1985, I signed an expensive practice management contract, had the manuals, materials, and promotions, and just because I spent the money, figured they would work and make me successful.  What I didn’t grasp, it to succeed, I had to try.  So for the first 60 days in practice I opened mounting bills, but few checks.  Until one day it hit me light a bolt of lightning, "to be, I had to do."  Meaning the missing ingredient was action.  LOTS OF ACTION QUICKLY.  Once I clearly understood that concept, everything else took off.       

SO, WHAT WILL 2014 BRING YOU? B.J. PALMER SAID "WHO CAN ANCHOR TO AN UNMADE MIND?" IS YOURS MADE UP YET?  DO YOU HAVE A CLEAR VISION OF WHAT IT IS YOU WANT THIS COMING YEAR IN YOUR CHIROPRACTIC PRACTICE? REMEMBER, THE PRACTICE STARTS WITH A VISION...YOU CAN'T PRACTICE AND THEN GET A VISION.  ONE BEGETS THE OTHER.  I'M CERTAIN YOU HAVE HEARD THE EXPRESSIONS "I SEE IT."  OR "IN THE MINDS EYE."  WELL, THIS IS JUST WHAT THIS IS DESCRIBING.  VISION.

The person most influenced by your expectations is you. When you genuinely expect the best of yourself, something inside you will do everything possible to deliver. The great thing is, your expectations are yours to decide. No complex skills or scarce resources are needed in order for you to expect the best of yourself, of others, of this day and this moment. Your expectations set the range within which your reality operates. Expect the best, and you greatly increase your chances of getting it.

LIVE your life TODAY! Don’t ignore death, but be afraid of a life you never lived because you were too afraid to take positive action. Death is not the greatest loss in life. The greatest loss is what dies inside you while you’re still alive. Be bold. Be courageous. Be scared to death, and then take the next step in the direction of your dreams ANYWAY.

Pay as much attention to the changes that are working positively in your life as you do to those changes that are giving you trouble. Appreciate how the unexpected is sometimes better than what you expected. And above all, stop stressing over what’s behind you. The end of something good is always the beginning of something great. Say to yourself: “Dear Past, thank you for all the life lessons you have taught me. Dear Present, I am ready now!” Because a priceless new beginning always occurs at the point you thought would be the end of everything.

ICD-10 Delay Ready to be Signed into Law The Senate voted Monday evening (March 31st) to delay scheduled cuts in physician payments under Medicare and move the switch to ICD-10 billing codes to October 1, 2015. The bill also provides a 0.5% Medicare pay bump over the next 12-month period. The bill has already been passed by the House and is now ready to be signed into law. I expect that President Obama will sign the bill. This means that the current Medicare fee schedule will remain in effect. You may click this link to get the Current Medicare Fee Schedule for your state and region. EHR is NOT Mandatory You DO NOT have to adopt Electronic Health Records! Currently there is a lot of hype and pressure tactics being applied to Doctors of Chiropractic in an effort to SCARE them into buying Electronic Health Records (EHR). YOU DO NOT HAVE TO Adopt EHR. Although, some insurance companies MAY require you to adopt EHR in the future in order to participate with their plan. Click this link for a more detailed EHR explanation! New HCFA 1500 Claim Form A new claim form goes into effect April 1, 2014 and will be required for Medicare claims. After April 1, any claims submitted to Medicare on the old claim form will be rejected. The date/version of the claim form can be found in the lower right hand corner of the form. The old claim form is dated (08-05) and the new form (02-12). Usually there is an extension when a new claim form is introduced but I would have expected it by now if there were going to be one. There doesn't appear to be clear instructions yet on how the claim form is to be completed for chiropractic claims. We will keep you posted as soon as we know something. PQRS is NOT Mandatory The Centers for Medicare and Medicaid Services (CMS) has ruled that providers who are not successfully/satisfactorily participating in Physician Quality Reporting System (PQRS) by the 2013 reporting period (Jan. 1 - Dec. 31, 2013) and beyond, will have their Medicare reimbursement decreased by 1.5 percent beginning in 2015. In 2016, the payment decrease will be 2%. Therefore, the 2012 reporting period is the last opportunity providers have to voluntarily participate in PQRS while incentives are still offered and Medicare reimbursement is not subject to penalty. Click this link for More Information.